The two platforms chosen for MJs Coffee are LinkedIn and Facebook. These two platforms are available globally and will provide global exposure for the business. Content shared on both platforms will help the company build its personal brand as a socially responsible company, share what it’s currently working on and find new leads who could become customers.

LinkedIn is the largest professional social networking site; businesses make connections with groups and businesses with similar interests.  It is an excellent platform for highlighting the company’s commitment to the mission of the fair-trade coffee industry and partnership with fair-trade farmers. The information provided on LinkedIn is factual and proper engagement will establish the company as an expert in the fair-trade coffee industry.  Custom descriptions of companies can be made in different languages thereby providing global reach. Hashtags that match the company’s content can be added to articles for easier location during a search.

Facebook is the largest online social networking website where users can connect and share with friends. Businesses can create professional pages to showcase and advertise the company’s products and services. Interactions on Facebook are done in a more relaxed manner, instilling the company’s page with individual personality by having individuals responding to questions and replying to wall posts.

“The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis (Newberry, 2018). The profile on both platforms and the articles posted will utilize search engine optimization strategies, using keywords and ensuring that the page title and meta tags are accurate.

References

Digital Marketing Institute. (n.d.). Which social media platforms should you use for your

business? Retrieved from https://digitalmarketinginstitute.com/en-us/blog/which-social-media-platforms-should-you-use-for-your-business

Edwards, V. (2013, December 31). SEO basics: 8 Essentials when optimizing your site.

Retrieved from:  https://www.searchenginewatch.com/2013/12/31/seo-basics-8-essentials-when-optimizing-your-site/

Funk, T. (2011). Social media playbook for business: Reaching your online community with

Twitter, Facebook, LinkedIn, and more. Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu

Hempel, J. (n.d.). LinkedIn: How It’s Changing Business (And how to make it work for you).FORTUNE, 168(1), 68–74. Retrieved from https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=edswss&AN=000320832300019&site=eds-live&scope=site